We host podcast-style interviews with
B2B founders and executives then repurpose
them into marketing campaigns across
their conversion funnel.
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Our commercial work is typically done under the client's brand and takes on a variety of content formats.
Our system for generating demand.
Every month we identify your top growth priorities and the content required to achieve them.
Content strategy for commercial impact.
Generate insights from regular video calls over the month. The interviewer researches the topics up front, with no additional work required on your end.
Questions that prompt memorable answers.
Your answers are crafted into content, which can be repurposed into different formats and optimised for different channels.
Always based on your insights, experiences, and pov.
Interviewer: How has the evolution of AI changed the market's perception of what you’re building?
Interviewee: Ten years ago, most investors thought data was the wrong part of the stack to focus on because the analytical tooling, basically the products that were used to structure the data, was lacking, and that was seen to be the opportunity, because it was more scarce. But now AI has completely flipped how the data is valued and it's a hundred times easier to build something, and now companies are thinking about their level of access to novel datasets, which...
AI has completely flipped how investors are thinking about data.
The scarce and valuable thing used to be analytical SaaS products and anyone who wasn't Google or Facebook needed them to analyse data at a large scale.
Now it's a hundred times easier for small teams to build custom models.
So where's the new moat?
Novel datasets.
Example
The content drafts are shared as a batch. You have the opportunity to request changes and give feedback.
Nothing published without approval.
Advisory support is available to help deploy the content across your marketing and sales activity, particularly on LinkedIn, plus sourcing, outreach, and paid amplification.
Shaped around your growth strategy.
Once the system is running, it requires just 60 minutes per week of founder or executive time.
Every interview is the main input. The output is a demand engine.
Every interview is the main input and the output is a demand engine.
On LinkedIn, in search and in paid channels.
Intrigue your ICP and move them down the funnel.
Guide them to a conversion, alongside your sales team.
Flexible implementation. Flexible scheduling. Everything is based on interviews and thought leadership.
| Programme includes | Content Engine Founders and executives looking to LinkedIn for distribution. | Demand Engine Teams looking to deploy thought leadership across their marketing channels. | Embedded Teams who want to work on a fractional basis. |
|---|---|---|---|
| Price | Starting at£880/mo* | Starting at£1,600/mo* | Starting at£480/day* |
| Monthly strategy call | Available | Available | Available |
| Attract | |||
| LinkedIn content (Founder or Executive) | Available | Available | Available |
| SEO & AI search content | Not available | Available | Available |
| LinkedIn & Meta ads | Not available | Not available | Available |
| Capture | |||
| Bespoke assets & lead magnets (Carousels, guides, campaigns) | Not available | Available | Available |
| ABM (Named-account campaigns) | Not available | Not available | Available |
| Website conversion optimisation | Not available | Not available | Available |
| Convert | |||
| Newsletter articles (LinkedIn, Substack, etc) | 1-2 per month | 2-8 per month | Available |
| Trial conversion optimisation | Not available | Not available | Available |
| Sales collaboration (Enablement content, hand-off) | Not available | Not available | Available |
*We’ll scope the final figure on the discovery call and confirm it before anything is agreed.
About the founder
“I started The Tech Press because I wanted to help
entrepreneurs who were solving cool problems
get more distribution.”
