Content Systems for B2B
Helping the best ideas win.
Build trust and capture attention with superior content systems across marketing, sales, recruitment, and fundraising.
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Nobody cares about your business. They care about their own challenges, priorities, money and time.
People pay attention when they recognise their frustrations in your content. They become customers when your content shows them a credible path to something better.
Buyers don't care about features. They care about outcomes. Less risk. More growth. Less stress. More control. Better performance.
A compelling message feels simple. It removes confusion.
Everything gets easier when you have a great story.
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We use research to kill assumptions. To find out what’s true. What customers ignore. What they care about.
Listening involves translation. Your customers aren’t thinking in the same language that you are.
When your marketing reflects their actual concerns, exact vocabulary, specific situations, people notice.
When you know what matters, you can be direct.
Stop guessing. Start listening.
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Growth is about building systems that win trust and attention consistently.
Small teams can now operate like media companies. The tools are cheap. The distribution is free. What matters is how you build your content system.
Speed of learning beats perfect execution. You adapt quicker. You see patterns sooner.
Visibility creates perceived scale.
Consistent presence makes people trust you faster, choose you over competitors, and say yes when you ask for something.
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You win by learning faster than everyone else.
Don’t waste time trying to be perfect.
Instead, figure out what's actually true about your customers.
Do they understand the problem the way you think they do?
Do they care enough to look for solutions?
How do they describe what they need?
Double down on the right strategy when you have the answers.
Good ideas don’t win automatically.
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You probably need better systems for winning attention and trust.
We produce content that converts by:
Mapping real purchasing triggers
Building assets tied to conversion stages
Activating across search, outbound, and ABM
Continuous improvement through feedback loops
Starting with signal.
Ending with revenue.
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Give your team everything they need to close more deals.
We help to do this by:
Mining deal intelligence across buyer role and deal stage
Producing content that changes how your customers understand their problems
Embedding these assets into your outbound sequencing and follow-up workflows
Regular feedback and fast iteration to identify assets that progress deals most effectively
The winning asset.
At the right moment.
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Your users are already telling you what they want via what they do, how long they spend doing it, and what they ignore.
We help you act on it with:
Persona-based email campaigns
Action-based targeting and triggers
Nurture flows based on buying stage
Systematic A/B testing.
Everything connects.
Build flows that respond to actions.
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Thought leadership builds authority when it conveys the point of view behind your company’s strategic choices.
We deliver this with:
Proprietary research that give your market positioning credibility
Reusable flagship content — keynotes, conference talks, and executive presentations
Insights engine for sales and gtm teams
Collaborative writing process, with us doing the heavy lifting
Define the category.
Set the agenda.
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The best predictor of customer retention is how quickly users achieve their first win.
We make this more likely by:
Identifying usage patterns that reveal bottlenecks
Designing quick-start usage guides that drive immediate value
Creating role-specific learning paths aligned to real workflows
Providing deep-dive education for advanced use-cases
Minimise friction.
Increase retention.
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Successful fundraising requires a compelling story grounded in market reality and investor priorities.
We help you to do this by:
Uncovering your competitive advantage through guided interviews and market discovery
Positioning your business within the frameworks investors use to evaluate your space
Crafting narrative assets like One-Pagers and Pitch Decks that convey your value in an investor-ready format
Sequencing outreach effectively across investor personas and specific prospects.
Understand your environment.
Tell the right story.
Content Systems for B2B
Great Video. Made Easy.
From a single conversation, we create a portfolio of video assets tailored to your goals.
Our Process
Founder’s Story
Ollie Mitchell - Founder & CEO
Ollie Mitchell started The Tech Press after realising that markets only reward good ideas when customers and investors are persuaded by them.
As well as founding The Tech Press, Ollie has worked in sectors across technology, law, marketing, and property. He is a graduate of Kings College London.
Ollie is passionate about helping good companies win. He lives in London and enjoys rock climbing, finding new music, and cold water swimming.